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INSTITUTE FOR EURO-AFRICAN STUDIES

About Us

Research

First Stage

Seeking for a New Paradigm toward Africa: Focus on Nigeria, Algeria and Tanzania

1. Purpose of the Study

Actual research project aims to promote the exchange and cooperation between Korea and Africa and facilitate win-win development by enhancing the national brand of the Republic of Korea in Africa and improving soft power by means of strengthening public foreign policy.

As for a middle range power, improvement of Korea`s soft power does not pre-suppose unilateral promotion or dissemination of national brand or one-time events or business PRs. The purpose and effect of sustainable public diplomacy can be achieved only when the needs and capabilities of local residents are reflected and the development potential is substantial.

This research project aims to contribute to academic development by means of leading in-depth and convergent academic research on Africa, focusing on politics society, economy, and culture.

Moreover, actual research explores a strategy to cover various actors such as government, local governments as well as private sector in terms of policy, as a subject of participation in public diplomacy.

Through extensive research and activities of Hanyang University's European African Research Institute it is expected that Korea-Africa exchange and cooperation will be strengthened and that Korea's mid to long term national competitiveness and public diplomacy shall be promoted in the global market.

Detailed Objectives of Research Subject
Enhancing the Quality of Public Diplomacy in Africa and Presenting Roadmaps
Production of in-depth knowledge of national/local society, processing and provision of systematic customized information service.
Presenting a business model that corresponds to the social environment and needs of Africa.
Establishing a public-private-academic cooperation network between Korea and Africa.

2.Basic structure of the research project

    • First Stage

      Researching the regional characteristics through the macroscopic and micropic analysis

    • Second Stage

      Establishing prototype public diplomacy model locality analysis research priority Africancountries

    • 2018

      First Stage

    • 2021

      Second Stage

    • 2024

      Stage of
      Self-Perpetuating

    • 2027
  • Purpose of 1st stage

    Designation of target countries of research and national foundation of research through statistical analysis of 54 African countries.

    Purpose of 2nd stage

    Composition of a public diplomacy business model oriented on culture, education, and social enterprises in the local societies of African research target countries.

3. Characteristics of the Study

  • IEAS

    Research the national foundation and establish the information and knowledge structure

    Creates the public diplomacy model of culture, social enterprise, and education for local society

  • Scholar
    Fusion

    Political Economy

    Comparative Culture, Comparative Literature

    Africa Regional Studies

    Africa Business Structure

    ODA as well as International Development

    Cultural Tourism Business

    International Relations and International Law

  • Methodological
    Fusion

    Literature Review

    Statistical Analysis and Index Development

    Targeted in depth interview and survey among African elites of political economics and cultural industry

    Survey toward the general public

  • Cooperation with Korean corporations Cooperation with African corporations

    Related ministries like Ministry of Foreign Service and the Ministry of Education

    Public Sector including KOICA and KOTRA

    Local Government including Yongin city and Ansan city

    Korean small and medium-sized business and NGOs

    Universities and institutes

  • located in
    Africa

    Ministries of African government

    African NGOs

    African business leaders

  • 1) Representative countries are selected as the results of comprehensive consideration of various dimensions such as region, type, and national interest, and organic and in depth research on national/local dimensions -> utilized for targeting and approaching public diplomacy, and promotion strategies.

  • 2) Macro/medium/microscopic approach focused on political society, economy, and culture -> dynamic understanding of mutual constructive relationship between institutions, structures and actors.

  • 3) Mutual complementary research method of literature review, qualitative and quantitative research (statistical analysis) -> Africa related index analysis such as OECD, IMF, AfDB, and AU and categorization and composition of information archives.

  • 4) Local research: various surveys of the general public and consumers, in-depth interviews and meetings with national/local elites and etc.

    Identify and respond to local needs and supply, characteristics and capabilities, potential and etc. of the research target country.

4. Expected Results

  • Academic Contribution
    Support the local goverment and business toward Africa

    Creates the economic impact

    Socio-economical Contribution
    Research on the African locality and fusion research with

    interdisciplinary approach

    Research Empowerment and Incubating
    Contribute to reproduce the research ability from the next generation of the discipline

  • Research the national characeristics (macroscopic, middle range, microscopic)

    Establish the customized information system by national/local society

    Korea-Africa Cooperative Network on Public Diplomacy

  • Public Policy Effect of Research Result
    Improving the effectiveness and normativity of public dilomacy toward Africa

    Enhancing the sustainable soft-power

First Stage: Researching the regional characteristics through the macroscopic and microscopic analysis

1. Objective of the 1st stage of research

  1. Leading in-depth and convergent research on Africa and contributing to academic and policy development.
  2. Establishing systematic national foundation of information for sustainable business mode of public diplomacy.

2. Research structure of 1st stage

Macroscopic (institutional), medium-range (structural), and microscopic (actor oriented) analysis of national characteristics.
  • History and changes in the political economy and cultural characteristics of the research target countries linking the past, present, and future.
  • Systematic understanding of spatiotemporal national characteristics, important institutions and structures, identity, and national development strategies, etc.
National image and Korean Wave(Hallyu) perception survey:
A survey of African residents in Korea and local citizens/residents.
National level SWOT analysis:
Derived SWOT analysis model that synthesizes and reconstructs the foundation of information collected, analyzed, and produced through the 1st stage of the research: socioeconomic stability, political and social inclusivity, cultural coherence, limitations and potential for development of social empowerment => Utilization of the foundation information for establishment of public diplomacy access strategies and policies by country.

3. 1st stage research materials

  • Preceeding subject 1Quantitative statistical analysis and comparison of African countries.

    1. Quantitative statistical analysis and comparison of the entire African continent.
    2. Elaboration on the selection of the research target countries and processing of statistical data for the entire continent.

  • Preceeding subject 2Case Study on Public Diplomacy in Developed Countries

    1. critical research of case studies of public diplomacy of the United States, Europe, Japan, and China towards Africa seeks to enhance the philosophy and policy direction of Korea's public diplomacy policy.

  • Key subject 1Analysis of the political and social characteristics of the research target countries and implications of public diplomacy policies.

    1. Macroscopic perspective on the institutions of political society + mid-range perspective on structure + attempts to analyze microscopic approaches to actors Production and establishment of foundation information on politics and society by country.

  • Key subject 2Analysis of the economic characteristics of the research target countries and implications of public diplomacy policies.

    1. Macroscopic (economic development process and structure), medium-range (market conditions), and microscopic (civil society participation) approaches to economic foundation and characteristics.
    2. Analysis of the course of actions and economic structure of capitalism, government vs. market relations, and market environment in the context of establishment of foundation information on public diplomacy

  • Key subject 3Analysis of cultural characteristics of the research target countries and implications of public diplomacy policies.

    1. Examining objects of cultural public diplomacy and characteristics through macroscopic analysis of cultural characteristics (historical identity change and cultural system), mid-range analysis (cultural industry and cultural policy), and micro-analysis (cultural activities and cultural product production and consumption, enjoyment).

  • Key subject 4Analysis of national development strategies and policy implications of the research target countries.

    1. Establishment of foundation information on resources, capabilities, institutions and systems that can be mobilized by the research target country.
    2. Comprehensive SWOT analysis by country and area.
    3. Establishing a promotion strategy for the effectiveness and sustainability of public diplomacy.